This how-to guide looks at how Hero Brands™ behave differently to ordinary brands and hold a place closer to their employees' and customers' hearts.
FROM THE BLOG
Following on from the success of the Hero's Handbook we're pleased to bring you the Good Green Production Bible, created in conjunction with our friends at GreenShoot Pacific.
If you're in Sydney, Melbourne, Brisbane, Perth or Townsville, come see us launch the Hero's Handbook at the International Green Awards Sustainability Summits.
One of the most interesting things discussed at Rio+20 was Microsoft's commitment to go carbon neutral and begin an internal carbon market.
Better World Books is a global bookstore on a mission to make books globally available to everyone who needs them. Based on the concepts of Buy One Give One, and You Buy, We Donate, Better World Books has given over six million books and raised over 12 million dollars for libraries and literacy, all while turning a profit.
If you're looking for a Hero Brand to inspire you, go no further than Patagonia. Their latest Vote the Environment campaign is just the latest in a series of public sustainability initiatives that started way back in 2001 when they co-founded 1% for the Planet.